Inspiring Digital Generation: Collaboration between PPM School of Management and Indonesian Digital Marketing Association ( Digimind ) in Digital Marketing Class

PPM School of Management And The Indonesian Digital Marketing Association ( Digimind ) have to weave Work related to the Three Dharmas Higher Education: education, research, and devotion to society. On November 26th, one of the implementations from Work was implemented in the activity, a Digital Marketing course enthusiastically followed by a PPM School of Management student.

On Tuesday (26/11), students in the Master of Management Class – Executive Young; EM 30 PPM School of Management received a chance to special Follow-up Digital Marketing lectures filled by Father Rudianto, S.Kom ., MM, who is the CEO of Indonesian Digital Marketing Association ( Digimind ). Session This discusses deep strategy And evaluation of digital marketing performance for increased performance as well as effective digital promotion for a brand.

In his presentation, Sir English explained How important it is to understand the right digital marketing strategy, especially in the increasingly fierce digital competition era. He also gives an outlook on measuring digital campaign performance through various indicator key indicators, such as engagement rate, conversion rate, and return on investment (ROI). In addition, evaluation performance becomes important To ensure that the strategies implemented​ can give optimal results in building brand awareness and increasing sales.

Students were very enthusiastic throughout sessions, especially when Father English opened a discussion on practices best in managing the digital campaign. Many questions are asked​ about criteria and important things to be noticed. Based on the search, measure performance across multiple platforms, from social media to advertisement. Discussion This becomes a valuable moment for students to apply the theory that they have learned in situations real in the industry.

Studying this gives a better understanding​ of strategy and evaluation of digital marketing performance and enriches students’ outlook on the importance of innovation and adaptation in building an image and a brand’s digital performance.

PPM School of Management hopes sessions inspiring like This can Keep going held To benefit direct students, sound learning and readiness for them to face the world Work.

Written by : 

Roselyn Citra Mayora